Founded in 2017, WUKA is a female-led start up, making the UK’s first ever reusable and leak-proof period wear. WUKA stands for Wake Up Kick Ass because we believe that nothing should hold you back on your period. We believe that periods should not cost the earth. Equality, social and environmental responsibility are at the heart of everything we do.

"WUKA stands for Wake Up Kick Ass and from the very beginning we have been passionate about smashing taboos and innovation in sustainability and menstrual health."

Ruby, CEO & Founder

Our Mission

We are on a mission to ensure sustainable lifestyles are accessible to all. Sustainability is not a luxury. Periods are not a luxury. We replace plastic-riddled disposable pads & tampons with the world’s most comfortable and sustainable period underwear. Periods are not shameful, but something to be proud of. We’re determined to break down body and period taboos.

Our Promises

Our customers are amazing – they inspire great ideas and they truly Wake Up Kick Ass every day. Ensuring that we are always recruiting and promoting a diverse mix of women and people who bleed in our marketing means our customers see themselves in our brand and not some artificial body ideal. We promote with purpose, seeking to elevate the topics of menstruation to break taboos and ensure women's health is talked about and invested in, taking on centuries of women's bodies being invisible when it comes to developing products and healthcare. 

We use science and independant testing to ensure our products are manufactured to the highest standards. We care about quality. From creating the world's first carbon footprint analysis of menstrual products to testing our underwear to ensure they are free from PFAS chemicals, you can trust WUKA to think ahead of the crowd.